Since April 2019 I’m acting Art Director for Slovenian Brand Rex Kralj. With it’s first – and quite sudden – chance to appear on the Salone del Mobile 2019 we established the first appearance based on the (re)found core values of the brand.

Showing only 5 chairs we have emphasized Rex Kralj will focus on their icons and rebuild the brand from it’s essence. As a result 2020 will be the re-birth of the brand in many ways, from a new brand identity, more focussed assortment and future perspectives to honour it’s legacy but build towards a new future.